PATEK will boycott the BAZEL 2010

Many people have chosen to boycott buying and wearing diamonds because of the brutality that is associated with the taking over of diamond mines and the mining of diamonds in Africa. The diamonds coming out of these mines are often referred to as a blood diamond. It is estimated that 10 percent of diamonds come out of Africa. Boycotting diamonds is hoped to have an impact on the diamond industry and lower demand for new diamonds.


But this very socially "great" comportment is putting a big threat on the luxury industries using diamonds in they day-to-day production. What will happens to the leader and an uncontestable greater watchmaker Patek Philippe if only 10 percent of the world luxury consumers will stop to buy diamond decored watches? In the actual post- credit crunch crisis Patek Philippe is facing a real risk to be bankrupt because of this incredible and economically stupid "social-active" and freemason new wave.

This is why the biggest watchmaker of our temps will probably boycott the Bazel 2010, an authorized sources said. Patek Philippe is taking his historic role of defender of the world luxury and modern capitalism, where the hippies and junkies not have they place in the world economy's decisions. We have enough of the G7 and the police cordons. Hopes still the others will take the same decision in boycotting the Bazel.

The people still do not understand the basic rule of the economy: the spending. The luxury spending is the biggest engine for run the rest of the middle and low markets. If we want Patek Philippe as the world leader of the hole Swiss watch industries, we have to buy his the most expensive watches with diamonds. Otherwise, Patek will become a legend of the great past.

The advertisement for Patek Philippe watches

This was an Ad Analysis of the above pictured watch on the back of a May Issue of the Economist. The Ad is not what is pictured above, that is just a picture of the watch.

I believe you can read this issue of the Economist "America's fear of China" at their website: Click here to goto The Economist Online

Product: PATEK PHILIPPE Model 5296

AD Source: The Economist, May 19th-25th, 2007 Volume 383 Number 8529 . The Economist Newspaper Ltd. Page 108.

Advertising is how periodicals make money in addition to their subscription revenues. Ads can come in all shapes and sizes and can range from pictures to text to a combination of both. Effective ads convey a message that urges the reader to purchase a product. Some ads do serve a purpose other than selling a product or service. Some ads are informational only. The particular ad chosen is attempting to sell an expensive watch worth twenty thousand dollars. It is a full page ad that contains a father and son having a gentle moment over a cup of tea. The dad is just finishing stirring the son's drink. The father is smiling looking down with his son looking up. The photo is in black and white and takes up three quarters of the page. There is a picture of the watch in the center of the last bottom quarter of the page with textual promotional language on either side of the watch. The father and son bond felt by the gaze held between the two is lost with men who have not experienced the joy of fatherhood. The gratification that comes only from true love is immensely powerful. This advertisement sells its product through emotional appeal, visual appeal, and persuasive language.

The emotional appeal is prepared through proper posing of the actors and detailed arrangement of the tea cups and decanter. The father is gazing down at his son smiling. The son is looking up at the father with a smile and the look of beginning to ask a question. Father and son moments bring out a warm happy feeling that is felt very strongly and creates a bond between the two. Love is a powerful emotion and the advertisement brings out the relaxed nature of the moment. This emotion is attempted to be associated with the picture of the watch almost exactly below and between them. The peacefulness of the whites that are slightly contrasted with darker colors of the hairs of both of the actors creates a unique visual appeal.

The visual appeal of the picture of the father and son is defined by the obvious collared white shirt with the two top buttons undone contrasting the dark dinner jacket of the father. The carefully placed white teacups and white saucers continue to brighten the picture over a shadowed glass tabletop. The watch takes dominance over the center of the bottom quarter of the page ad. The black leather straps contain sapphire stitches that match the hands and timestamps on the face of the watch. The face of the watch has a large gray center circle that moves out seventy percent of the circumference of the watch face. This large gray center is encircled by another circle that moves from the seventy percent and covers to about eighty-four percent of the watch face. The last sixteen percent is taken up by equally separated white and gray sections with the white section around the edge of the watch face to include a minute marked in fives. PATEK PHILIPPE is written across the large gray center from eleven o'clock to one o'clock. Directly below this is written in a smaller font is GENEVE. At the three o'clock side of the face in between the large gray and the outer white circle a square resides to display the day of the month. The silver case contrasts very well with the black background. The black background contains a well thought out text grouping in white.

The persuasive language in this ad is trying to convince the reader they are buying an heirloom. "You merely look after it for the next generation." And “Begin your own tradition." These are bold declarative statements attempting to bring distinction to the brand name being placed in immediate proximity to the statements. These statements make a person think about what items they have, if any, to pass down to the next generation. The wording is perfectly placed next to the actual watch to bring an association with statements and convince the reader that the watch would be the item to be passed down. The company gives a brief history of itself while still describing in detail some key features and still provide simple contact information in the form of a website. The language chosen is direct and not lengthy. The persuasiveness of the regal nature of passing down valuable items through heirlooms is played to directly in this advertisement.

The advertisement for Patek Philippe watches found on the back page of the May Fifteenth through May Twenty-Fifth Two thousand and Seven edition of The Economist sells the product though emotional appeal, visual appeal, and persuasive language. The dramatic black and white photo of the father and son play well on the emotions to set a comfortable scene for the elegantly looking wristwatch. Sapphire is a brilliant color and offsets well with white and gray. I feel this ad is well thought out, well paid for, and well placed. For those that can afford a watch of this magnitude, I believe it would be a valued purchase. Twenty thousand dollars is a lot of money for a watch. I don't see too much more than that in a whole year currently. I would look forward to a time when spending twenty thousand dollars is just as painless as spending twenty dollars. If that time arrived, I would include this watch in my collection of watches. It would most definitely be engraved and be prepared to be passed down from generation to generation. I would most likely buy any living children who graduated college a watch like this to remind them that they can achieve any dream they want as long as they work hard at it. So, until that day arrives, simply browsing their website, http://www.patek.com, will suffice.

Patek Philippe Watches - The Best orf the best!

Are you a watch enthusiast? If yes, you might be very familiar with the popular brand, Patek Philippe watches. They also known as the most expensive ones one could ever find and when it comes to their Anniversary Edition it is simply mind blowing! You can just dream of getting one watch and you are done if you have just a single one from this brand!

The designs just set you back with the greatest style and format they have! Usually the Patek Philippe watches are the top choice among the wealthy class of people. With the increased price, it becomes unaffordable for the common man. People of great wealth and obsession for watch collection are terribly passionate about the Patek Philippe watch.


The timepieces manufactured by this brand have been one among the favourites of popes, political leaders, rulers as well as monarchs after the rule of Queen Victoria. It has been a symbol of pride and royalty which prompts every royal member to have at least one Patek Philippe watch.

The company leads a close relationship with Queen Victoria since 1851 when they started the supply of the watch to the royal people and to her. This set ablaze the real passion for Patek Philippe all across the royalty of Europe. The greatest incident happened at the Great Exhibition of London held on November 1851. It was then the Queen purchased the pendant style-key wound watch from the same brand. This pleased her lot which made her buy one more Patek Philippe watch which would be pinned on to her costume.

The second timepiece owned by the Queen was marvellous and everyone had their eye on this art piece bought her. It was a brooch kind of watch made of diamond and enamel and was very pleasing to all those who had a look at it.

Some of the other royal people who were passionate about the Patek Philippe branded watches were the King and Queen of Denmark, Christian IX and Louise, the King of Italy and Duke of Savoy, Victor-Emanuel III and the Prince of Egypt who reigned during 1914 to 1917, Hussein Kamal.

A new turnover for watches was when Patek Philippe introduced the first mechanical which was the first of its kind. Forum www.watch.ru s 1 Aprela! Akira ))). It was brought into the limelight in the year 1989. It was the special gift or the special entry brought in for their 150th Anniversary and was named as the Calibre 89. The speciality of this watch is that it has around 33 complications and to name a few it includes time of sunrise, date of Easter, sidereal time, a thermometer, the equation of time and many others too. One of the greatest features introduced during those times in the Anniversary Special Edition was the addition of one more day in the month of February and otherwise for a hundred years to come.